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Services marketing is a specialised branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies… Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry… Service Marketing Book By Lovelock - books, Professor Lovelock has seen his work translated into 14 languages. Professor Wirtz's research focuses on service marketing. and has. Christopher H. Services Marketing - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Literature Review Marketing course descriptions - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Rationale of courses managing human resources 7th edition test bank pdf download

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